Here are a few tips to help you have a successful Product Hunt launch. Be mindful that this article is not about preparing you for a product hunt launch but giving you the best articles that will help you.
I think this 👉🏽 https://typestudio.co/blog/product-hunt-learnings/ is the most impressive 5,000 words I have ever read on Product Hunt launch. Anyway, let’s get back on track.
Here’s an interesting article I discovered recently👉🏽 https://www.reddit.com/r/SaaS/comments/qqbl02/sharing_the_result_of_our_product_hunt_launch_few/ post from reddit. From statistics, this has some really valid points; however, why did the author receive so little traffic from Product Hunt? Why he was not included in the first page of PH?
Does Product Hunt have a high rating?
The author and a number of other commentators appeared have come to the same conclusion. I am of the opposite opinion, and I will provide one link as proof 👉🏽 https://www.similarweb.com/website/producthunt.com/
The link above states that over 3 million visitors visit Product Hunt every month, with 48% of those coming from direct traffic. Furthermore, their Domain Authority is 89, an impressive, which is precisely the opposite of overrated.
To reap the rewards from a 3 million page views, 58% bounce rate website, you’ll simply need to convince 300 people to upvote your product so that it appears on the first page.
So let me tell you why so many people fail at a PH launch.
- Community building
- No karma 😟
These are more like the best 2 reasons. PH’s last page has some amazing products, so don’t believe someone who says “all you need is an amazing product” to succeed.
It is not an argument against building an incredible product, because of course you should – but that is not going to get you on the first page of the website. Your product needs to be listed on the first page if you want people to have a chance to see it. If your product fails to make it to the first page, no one will see it.
You need to be listed on the first page of a google search in order to be found.
As a result, if you lack a community and karma points you won’t appear on the first page. If you are not on the first page, you will not get any traffic to your website, furthermore, you will conclude that Product hunt is overrated.
Product Hunt Karma
You must be wondering what I mean by “karma”. It simply means just that. If you do good to others, people will do good to you too.
Some people create an account today, then immediately launch the product, and nothing happens. Most product hunt launches fail because of this.
Create Positive Karma
Build positive karma at least six months prior to the date you will launch your product. Some may not be able to commit for 6 months so a minimum of a month is better. You only get this chance once, so you’d better make the most of it.
Upvote products made by others
Start liking other people’s products if you want yours to be liked. Take the time to go through the entire product list on a daily basis upvoting other products and following people. A simple upvote could result in several followers returning the favour.
Give feedback on other people’s products
You should probably click on the link, explore the product page, and share your feedback with the makers. Don’t forget to convey your appreciation, congratulate them and offer constructive feedback to get their upvote. Upvotes are worth points, so you will undoubtedly receive points when you upvote others.
Follow these two steps every day for a month and you’ll gradually start to accumulate points. Getting more points increases your chances of getting people to follow you.
You can get a set of upvotes once your product is finally released, since all of your followers will be notified.
Building a Community
There can never be enough emphasis placed on community building. It’s a good idea to start a community or join an existing one. It is important to have many of your upvotes come from long term PH members on launch day, yes not all PH votes are equal, some are more equal than others.
It means much more for a vote to come from someone with 1000 points rather than someone who just signed up. Please do not send out too many links to those who have not yet joined PH on launch day; in fact, you will be penalised if you obtain too many votes from people who registered accounts on launch day.
Connect with Communities
Get people to support you on launch day by joining existing groups, such as Indie Hackers and Reddit Groups. Having a large number of individuals endorse you will give you the boost you need to land on the first page, where the 3 million PH visitors will be able to see your fantastic product.
NOTE! It is very important not to ask for upvotes.
Create Communities
Furthermore, you should attempt to create a community around your product, as one of your largest supporters will be your community.
As a result, there are many levels of community here, starting with the community you join as a founder, and up to the community you create for your product. Both are necessary, these communities have to be strong enough to support you off the ground to a decent rank.
Conclusion
The platform for founders and start-ups, Product Hunt, is one of the most respected online communities. Its members include founders, CEOs, CTOs, investors, journalists, and others. Your product can be endorsed by people who will not be your final users, yet their endorsements can help get your product in front of the right audience.
You should expect tough competition since it’s a free platform. Prepare well and build your karma so that you can get to the front page and top 5.
“Appear weak when you are strong, and strong when you are weak.” – Sun Tzu, The Art of War
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