Read all about these 6 top e-commerce tips for beginners we have carefully researched and collected for you.
Venturing out into the world of e-commerce is no easy thing and is certainly not something to be taken lightly. There are many things that cannot be foreseen when trying something new, but that’s why we are grateful for people who have done it before us. They know what we do not, and they are willing to give us tips and tell us what they wish they knew before they started their e-commerce journey.
While there are many unpredictable aspects of starting any type of business, we have managed to gather 8 tips for people who are just getting into e-commerce. These tips are derived from common problems that entrepreneurs faced and continue to face everyday. We, as the Tati Connect, are here to help you!
1. Develop a Loyalty Program
Rewarding customers for their loyalty is a great way to make sure they keep coming back. They will remember that they get rewarded for shopping. They will not only recommend your store to other people but they will spend more to receive more.
Whether you give them points that may become money whenever they wish to spend them. Or discounts, coupons and reminders of sales. Anything! Anything that will keep customers interested in spending time in your store knowing that they will get rewarded. Their loyalty will be built and you’ll thank yourself later.
It’s important to be strategic and remember it’s not just the customers who have to profit. Your business has to enough money to afford to build a stable loyalty program without losing much. It’s not recommended to start a loyalty program to early into your business. But it’s also important to remember that the sooner the better. While it may sound complicated, it’s much easier and definitely worth it.
2. Don’t Invest In Paid Ads Too Early
Much like the loyalty program, investing in paid ads too early could actually harm your business. Paid ads are good for promoting your business and getting a wider audience to notice you. But paid ads cost money. Money that you might not be able to spend when your trying to start a business.
Now, you might be asking yourself how you’re going to manage to promote your business without using paid ads. The answer is simple. SOCIAL MEDIA!
Social media is a powerful tool when advertising. Gain followers, get your followers talking and spread the news. But social media is not the only way to advertise without spending too much money. But that’s for another article 😉
3. Get New Customers From Loyal Ones
5-star reviews! Testimonies! Comments and engagement! These are all amazing ways to get new customers from people that are already buying from your store.
Encourage people at your store to comment and share your website. Do not be too overbearing and too straight forward but make sure that you’re customers know that you want opinions.
People can start conversations about your store easily. A nice product that someone notices and shows to their friend. Anything! The world is your oyster.
4. The Customer is Always Right
You may have heard people say this in the past. When it comes to e-commerce, it’s true. The customer is not necessarily always right as customers sometimes do not understand the workings of your store. But it’s important to make the customer feel as if they are right.
How? Easy! Give them a solution and make them believe they thought of it. This is a common sales technique that salesmen use to sell their products. You never want to get into an argument with your customers. Not only could they leave a bad review, but you wouldn’t sell anything.
The most important thing is to keep the customer happy. That means providing their every need. The customer is most important.
5. Think Like a Customer
What do people expect from your store? What would you like to buy from your store? Is the store giving me everything I need? These are all questions you should ask yourself when looking at your store.
Thinking like a customer means acting like a customer and in turn doing whatever a customer would do. This is an efficient way of figuring out whats wrong and right with your store. You can then be able to see what to improve.
Like we’ve mentioned, the customer is most important. Imagine how you would feel and act and what you would do. You will definitely thank yourself later.
6. Use Social Media. Seriously.
Remember when we were discussing paid ads and the best ways to advertise? Social media is one of them. Social media is a powerful tool and needs to be utilized. Immediately.
Building an online social media presence for your business is one of the smartest moves you can make early in your business. People are more likely to want to buy something if you have followers.
It’s not easy to gain followers on social media, but there are a few tips that we can give you.
Post often. Follow your followers. Use hashtags. But we’ll discuss this more in another article.
Social media is the future and everyone is using it. Use it too. Make it work to your benefit.
Entering the world of e-commerce can be hard and sometimes you may not feel like trying at all. But it is worth it and we hope our tips can help make it easier. We believe in you!
Read about some more tips for e-commerce.