In this blog we will discuss digital marketing for entrepreneurs and useful digital marketing websites to help entrepreneurs do their own marketing in-house, saving them a lot of money.
Google is the place to be if you want to do your own digital marketing. Google Adwords is a paid service, but absolutely necessary if you want to grow your brand online. Most digital marketing agencies, use Google adwords, amongst other services to promote your business with paid advertising – So if you have some time, read our blog on Google Adwords – Beginners Guide. To learn more about how to use Google Adwords for simple search based tutorials to help promote your business.
Skolo online also has a Google Adwords – Video Tutorial
Arguarbly one of the most useful websites out there, digital marketers will not tell you about. In fact many of them use The Hoth services and charge you double for for it, and it is so easy to use – even for beginners.
What is the Hoth?
An SEO optimisation website, a place to go to – to get your SEO fixed by professionals. Learn everything you need to know about SEO and pay some money, to get the professionals do it for you. If you are a start-up, you need to SEO, and all the efforts will last longer than a paid ad – which only lasts for as long as you keep paying.
As an entrepreneur in 2020, you need to market your business directly to your clients using social media marketing. The usage of social media around the world is ever-increasing. It’s without a doubt one of the most popular online activities that users engage in. Social media statistics from 2019 show that there are 3.5 billion social media users worldwide, and this number is only growing. That equates to about 45% of the current population.
To reach your audience, you need to be online. Hootsuite is a social media automation tool that allows you to schedule social media posts and keep all your social media responses in one place, to make sure you remain engaged with your audience and never miss a comment or like.
Companies are riding the wave of social media marketing. 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business (Buffer, 2019).
Brands are continuing to include social media in their marketing strategy – and for all the right reasons. Whether it’s influencer marketing or story ads, they’re trying it all. Social media allows brands to access cost-effective marketing, interact with their audience, and build brand loyalty. But it’s difficult to measure the exact social media impact, as every social media platform measures activity differently.
Google making a second appearance, no surprises there as they are usually referred to as “Digital Gangsters”. Google have mastered and arguably own the digital space, some may argue. Google my business is a free service offered by google to list your business on their platform, get discovered by clients.
It is free, so use it – learn more here on our Online Tutorial Series on Google My business
This is a hidden gem, fairly unknown but very powerfull:
Here is a list of things you can do on Sokoni for Free:
- Search for up to date Tenders
- Create an online business profile (Free back-linking to your website)
- Create online quotes on professional templates
- Create online invoices
- Keep a record of your quotes and invoices, for easy accounting later – never lose an invoice or quote
- Reproduce invoices from previous ones
- Search other companies profiles
- Store your company documents, in the cloud – so next time someone asks for reference letters, you know exactly where to find it
Much much more – you need to start by creating a profile, then you are good to go.